Rental real estate platform Zumper is bringing artificial intelligence to the rental platform space. The company announced on Thursday the release of'PowerLeads AI,' a new artificial intelligence product it's developed that will analyze renter behaviors in order to predict the likelihood of a particular renter signing a lease for a specific apartment. Cultivating rental leads can be tricky -- renters are often in a more uncertain position financially, and may be renting in a particular city because they just want to test the waters, or are hoping to move elsewhere in the future. With the launch of PowerLeads AI, Zumper hopes to reduce some of the uncertainty surrounding renter prospects. "Leasing consultants report current industry methods for managing leads are not only highly inefficient and frustrating, they're also one of the industry's most significant challenges," a press release from Zumper states.